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Founded in 1994 by Nigel Watts and Gamil Haddad, the Spectrum Electronics Group operates a unique international, Demand Creation, Sales, Marketing and Operations business model that provides manufacturers of semiconductors and electronic systems with proven sales & marketing expertise together with range of specialist commercial and operational services.
From the beginning Spectrum set out to complement and enhance its partners’ established infrastructures, originally in the UK but rapidly expanding throughout Europe (including Israel) - observing local cultures, utilising local expertise, and communicating in local languages. Close working relationships - with customers, principals and distributors – has always been at the core of the Spectrum model. The Spectrum Electronics Group is focused on;
- Driving Sales in Targeted Accounts & Market Segments
- Driving Distribution Sales
- The delivery of essential partner services, including:
- Distribution Support
- OEM Customer Service & ‘Back Office’ Support
- Strategic Sales Planning/Market Intelligence
- Product Management Services
- Tactical Marketing Services
- Design & Engineering Management
- Field Applications Engineering Support
Aided by Demand Creation pioneer Dick Skipworth, the Group consolidated nine of its core European trading operations under the single Ismosys identity. It’s hugely successful web portal www.ismosys.com, which includes a B2B fulfillment service, is focused on promoting the products and IP of all Ismosys partners and serving the needs of design engineering community engaged in the development of next-generation technology-based products. |